ALA Masters Series - Start a Revolution: Stop Acting Like a Library

Saturday, January 31, 2015 -
11:45am to 12:30pm

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Ben Bizzle will encourage attendees to “Start a Revolution: Stop Acting Like a Library” in an ALA Masters Series session at 2015 ALA Midwinter Meeting on Saturday, January 31, 11:45am-12:30pm. Compelled to change the perception of the library as an antiquated institution, Bizzle and the team at Craighead County Jonesboro Public Library in Arkansas developed an aggressive technology and marketing strategy in order to better serve their community and increase public awareness of the library.

Join Bizzle as he discusses their award-winning marketing approach, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone, and shows how you too can engage your community and increase awareness of your local library. The title of the session is also the title of Bizzle’s book with Maria Flora, forthcoming from ALA Editions in January 2015.

Meeting Type: 
Included with conference registration
Last Updated: 
Friday, January 9, 2015 - 12:21pm CST
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