Saturday Ignite Session: Effective Web Writing For the Win

When: 
Saturday, January 31, 2015 -
12:00pm to 12:30pm

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W183a
Presenters: 
Speaker: Heidi Steiner Burkhardt, Head of Digital Services, Kreitzberg Library, Norwich University
Description: 

One of the simplest ways to improve the usability of your library’s website is through effective web writing. To provide a foundation, this Ignite session will (very) quickly discuss the importance of understanding your audience and simple ways to learn more about your patrons through data and evidence you already collect. After a reality check of how people read on the web, we will zoom through essential tips for high impact web writing including tone and voice, structure, good use of links and avoiding jargon. Attendees will walk away amped to rewrite their web content for maximum impact.

Meeting Type: 
Type of Library: 
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Cost: 
Included with conference registration
Last Updated: 
Friday, January 9, 2015 - 12:21pm CST
Attendees: 
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